2012-08-07

NEZUMI DENIM CO. | FROM A “RAT” MADE IN SWEDEN

FREDRIK from SIVLETTO & UNIONVILLE, sweden, send me some information about a new swedish denim brand – and NEZUMI sounds interesting. this 2011 established premium jeans brand is from stockholm, sweden, founded by DAVID CAMPO CARDENES.

“the brand name NEZUMI means “rat” in japanese. the inspiration for the brand name comes from a book that DAVID read as a child about a legendary thief called NEZUMI KOZO who lived in japan during the EDO period. it is said that he stole from the wealthy samurai and gave to the poor turning the petty crook into a folk hero.”

DAVID's passion for denim starts long ago and in 2002 he decided to search a factory in sweden which could make jeans – for years he couldn't find one. but in 2011 he found a swedish family owned factory. with these people and their know-how he started NEZUMI by releasing the N 0-2-50 – seen on the pics below – limited to 50 pairs. here some facts: regular rise, slightly tapered legs, button fly, premium 13.5 oz rigid selvage denim from CONE DENIM, WHITE OAK, usa, ... the hand debossed natural tanned patch is made of genuine full grain vegetable leather from TÄRNSJÖ TANNERY in sweden. interesting? indeed! and beside: the rugged INDY BOOT worn in the photo shooting is mega awesome. pics | NEZUMI









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