2016-10-26

BRÜTTING DIAMOND BRAND | SHOOTING 40 YEARS OLD VINTAGE SNEAKERS

Last week I had the possibility to shoot two vintage pairs of BRÜTTING DIAMOND BRAND sneakers. Nearly 40 years old but still in good shape with wonderful patina. The white sneaker is an original classic ROADRUNNER, available since 1967, which is named “LongJog” today – compare the old vs. new versions below. The tan sneaker is an original ASTROTURFER, which was introduced in the 1970s especially to be applied on synthetic turf which was known as ASTROTURF®. Today this shoe is named “RoadJog”. All sneakers, the old and new ones, of the DIAMOND BRAND Collection are build on the same last named “Lydiard-Leisten” which was developed by Eugen Brütting and New Zealand Athlete and Trainer Arthur Lydiard. The special thing is the “sickle shape” which is a special mark of the DIAMOND BRAND shoes. Both sneakers show the famous “DIAMOND BRAND” label. The Brand-name was introduced to increase the awareness level also outside Germany and to make marketing easier. That's the reason why BRÜTTING still uses this Brandname for the actual collection. The vintage ROADRUNNER seems to be resoled – a service which is still offered today. B74 has the LongJog in “allblack” and the RoadJog in “dust”. More Infos @ B74 – info@b-74.de – or give Kami a call +49 69 293329. pics | LTG


































 

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